Florida Man: Men’s Facial

Your skin takes a beating out here. Let’s give it some backup.

-4 St. Petersburg, Florida

Florida Man FACIAL

The Florida Man is a men’s facial built specifically for the skin conditions that come with the St. Pete lifestyle: sun exposure, humidity, salt air, outdoor activity, and often, years of minimal skincare routine.

It combines deep cleansing with beard softening, acid exfoliation, a detoxifying clay mask, and a cedar-grounded acupressure and massage sequence that makes the whole experience genuinely feel good.

No unnecessary steps, no floral scents, no fuss. Just effective skin care for men who deserve it.

At Sunshine City Massage and Spa , every facial begins with a careful skin assessment. Your esthetician adjusts exfoliation, extractions, massage, masking, and finishing products in real time, based on what your skin needs that day.

The result is targeted professional skincare delivered with the calm, grounded attention Sunshine City is known for

  • Repair sun damage and roughened texture from Florida’s climate
  • Clear oily skin and persistently congested pores
  • Clear beard buildup, ingrown hairs, and skin texture beneath the beard
  • Even out skin tone from years of outdoor sun exposure
  • Great starting point for skin care beginners / first time facial clients

Your session begins with a hot towel and Serenity Oil breathwork to settle your nervous system.

Your esthetician cleanses deeply with Revitalizing Sea Cleanse and Laminaria Oil. This gel is designed to soften congestion and clear impurities without stripping. A Sea Mineral Mist resets your skin’s pH, followed by a thorough skin assessment to map areas of congestion and focus.

Enzyme Peel Mask activates on the skin while you enjoy a scalp massage. You may feel a brief tingle as it dissolves buildup, then a MicroPearl Exfoliator buffs the enzyme away for a refined, smooth finish. An oil-balancing facial massage with Blemish Oil and Laminaria Oil supports lymph flow and circulation throughout.

The Purifying Sea Clay Mask then draws out remaining impurities while you receive a full neck, shoulder, hand, and arm massage. The session closes with Marine Moisturizing Mist, targeted eye care, and a clarifying finishing serum and moisturizer.

Your session opens with a hot towel and Serenity Oil breathwork. This grounding ritual begins calming your nervous system before anything touches your skin.

Your esthetician uses a massage-cleanse blend of Lavender Cleansing Milk and Laminaria Oil. A Marine Moisturizing Mist balances hydration before a second, thorough cleanse removes any remaining residue.

The heart of the session is the sequence: Skin Calming Booster pressed gently into the skin, followed by a cooling Honey Gel Mask applied with a fan brush and smoothed with a cool quartz roller, While your mask works, you receive a hand, arm, and neck treatment. The session closes with targeted eye care and barrier-reinforcing finishing products.

Note: A mild optional Flower Acid Peel may be included if your skin shows it can tolerate it. It’s
never pushed, always assessed in real time.

Men’s skin is structurally different from women’s: typically thicker, oilier, and with larger pore diameter. Add a beard to the mix and you have a unique set of challenges: product buildup, ingrown hairs, and skin that rarely gets the deep cleansing it needs.

The Florida Man is engineered for this. The product selection, Grapefruit Cleansing Milk, Revitalizing Sea Cleanse, Cedar and Orange essential oils, is chosen for function and sensory appeal. Nothing that smells like a day spa circa 2003.

Clearer skin. Smoother texture. More confidence.

Clearer skin.
Smoother texture.
More confidence.

Meet Your Estheticians

The Florida Man Facial is performed by Anthony and Michelle. Both are licensed
estheticians specializing in holistic, results-driven skincare using the Spa Technologies marine-based line.

OVER 100 FIVE STAR GOOGLE REVIEWS

SUNSHINE CITY MASSAGE and SPA | ST. PETE, FL

  • Great first visit with Anthony. Had no idea what to expect as first time appointment. During the visit he explained each process and asked multiple times if I was OK. A super experience!”
    Wirder Yepez
St. Pete beach sunset
Sunlit loggia at Ringling Museum, Sarasota, with terracotta arches and white classical columns.
  • “Made an appointment with Anthony for a facial, it was nothing short of amazing. My skin feels refreshed, smooth and hydrated. He explained all the products and what their use was, He was also very personable and good energy. I would highly recommend Anthony for a facial. A+++++.”
    David Parker
  • “Absolutely amazing experience! I had both a facial and a deep tissue massage, and everything was wonderful from start to finish. The staff was incredibly friendly and professional, and my esthetician took the time to explain everything and tailor the facial to my skin’s needs. My skin felt instantly refreshed, hydrated, and glowing afterward—probably the best facial I’ve had in a long time. The massage was fantastic as well. I left feeling completely relaxed and pampered. I will definitely be coming back and highly recommend this spa!”
    Adam Parrott
A lone bird soars over a pink and golden sunset reflected on a St. Pete lake.

Frequently Asked Questions About the Florida Man Facial

You can trim if you want to but clean shaven skin is NOT a requirement. The session includes a beard softening and deep cleanse treatment designed to work with your beard, not around it. Come as you are.

Yes, especially if you’ve never had one. Men’s skin tends to be thicker and oilier, which means congestion builds up faster and sits deeper. Professional enzyme exfoliation and clay masking clear that buildup in a way no at-home product can match. Most first-time clients are genuinely surprised by the visible difference

It was designed for exactly that. The Florida Man is practical, results-focused, and stripped of anything unnecessary. You’ll leave looking better and feeling surprisingly good about the whole experience.

Once a month is ideal for most men. If you’re dealing with consistent oiliness, breakouts, or accumulated sun damage, starting with more frequent visits and transitioning to monthly maintenance is an effective approach.

The Florida Man Men’s Facial starts at $150 for 60 minutes and $225 for 90 minutes at Sunshine City Massage & Spa in St. Petersburg, FL.

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Personalized care. Thoughtful technique. A genuinely welcoming experience designed around what your skin needs today.

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