Florida Man: Men’s Facial

Your skin takes a beating out here. Let’s give it some backup.

-4 St. Petersburg, Florida

If you want to:

• Clean up.
• Refine.
• Strengthen.

Best for:

• Ingrown hairs
• Razor irritation
• Thicker skin texture

Results:

CLEARER SKIN. LESS IRRITATION. STRUCTURED, NOT OVERDONE.

Sunshine City Massage and Spa | St. Pete, FL

Available in 60 or 90 minutes. $150/$225

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What Is the Florida Man Facial?

The Florida Man is a men’s facial built specifically for the skin conditions that come with the St. Pete lifestyle: sun exposure, humidity, salt air, outdoor activity, and often, years of minimal skincare routine.

It combines deep cleansing with beard softening, acid exfoliation, a detoxifying clay mask, and a cedar-grounded acupressure and massage sequence that makes the whole experience genuinely feel good.

No unnecessary steps, no floral scents, no fuss. Just effective skin care for men who deserve it.

Benefits of the Florida Man Facial

  • Repair sun damage and roughened texture from Florida’s climate
  • Clear oily skin and persistently congested pores
  • Clear beard buildup, ingrown hairs, and skin texture beneath the beard
  • Even out skin tone from years of outdoor sun exposure
  • Great starting point for skin care beginners / first time facial clients

Is the Florida Man Facial Right for You?

Any man who spends time outdoors in St. Petersburg and has never had a facial, or had one somewhere else and thought it wasn’t for them. Especially useful for men dealing with persistent oiliness, roughness, sun damage, breakouts around the beard line, or skin that feels like it can’t quite keep up.

Also great for:
Men who want to look and feel their best for an upcoming event, or as a regular maintenance session once a month.

What to Expect During Your Florida Man Facial

Your session opens with a hot towel and Serenity Oil breathwork. This grounding ritual begins calming your nervous system before anything touches your skin.

Your esthetician uses a massage-cleanse blend of Lavender Cleansing Milk and Laminaria Oil. A Marine Moisturizing Mist balances hydration before a second, thorough cleanse removes any remaining residue.

The heart of the session is the sequence: Skin Calming Booster pressed gently into the skin, followed by a cooling Honey Gel Mask applied with a fan brush and smoothed with a cool quartz roller, While your mask works, you receive a hand, arm, and neck treatment. The session closes with targeted eye care and barrier-reinforcing finishing products.

Note: A mild optional Flower Acid Peel may be included if your skin shows it can tolerate it. It’s
never pushed, always assessed in real time.

Why a Men’s-Specific Facial Matters

Men’s skin is structurally different from women’s: typically thicker, oilier, and with larger pore diameter. Add a beard to the mix and you have a unique set of challenges: product buildup, ingrown hairs, and skin that rarely gets the deep cleansing it needs.

The Florida Man is engineered for this. The product selection, Grapefruit Cleansing Milk, Revitalizing Sea Cleanse, Cedar and Orange essential oils, is chosen for function and sensory appeal. Nothing that smells like a day spa circa 2003.

Clearer skin. Smoother texture. More confidence.

Clearer skin.
Smoother texture.
More confidence.

60
60 MINUTES | FLORIDA MAN FACIAL
$150 with Michelle or Anthony

Focused treatment with meaningful results. Perfect for maintenance, breakouts, and routine skin health.

Book 60 minutes
90
90 MINUTES |FLORIDA MAN FACIAL
$225 with Michelle or Anthony

Our most comprehensive facial treatment experience. When your skin needs a little more attention.

BOOK 90 Minutes

Meet Your Estheticians

The Florida Man Facial is performed by Anthony and Michelle. Both are licensed
estheticians specializing in holistic, results-driven skincare using the Spa Technologies marine-based line.

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Michelle

ESTHETICIAN
HOLISTIC SKINCARE SPECIALIST

Her work is detailed and diagnostic. Every facial begins with assessment.

She works especially well with:
-Sensitive or redness-prone skin
-Early signs of aging
-Clients needing reset after travel or stress
-Anyone wanting glow without aggressive treatments

Just intelligent, hands-on skin care.

Michelle’S Profile Book with MICHELLE

Anthony

ESTHETICIAN
PRECISION-FOCUSED SKIN SPECIALIST

His approach is steady, thorough, and confidence-building.

Anthony works especially well with:
-Congested or acne-prone skin
-Texture irregularities
-Clients wanting smoother, brighter skin
-Those new to advanced exfoliation

Skin looks cleaner, more even, and visibly refreshed.

Anthony’s Profile Book with Anthony

Sunrise Glow Facial

To address sun damage and uneven tone after your skin is clear and balanced.

Deep Sea Detox Facial

If congestion and oiliness are the primary concern, the Deep Sea Detox goes even deeper on detoxification.

  • “Great first visit with Anthony. Had no idea what to expect as first time appointment. During the visit he explained each process and asked multiple times if I was OK. A super experience!”
    Wirder Yepez
pelicans on pilings in stpetersburg
dalimuseum st pete
  • “First time customer here
    Have to say,, I was blown away with the level of professionalism,attention to my concerns and experience I experienced.
    My massage therapist was Trystian.
    Trystian gave me the absolute best 90 minute deep tissue massage!
    Thank you for that Trystian

    Immediately following my amazing massage I experienced my first ever facial.
    Anthony explained everything he was going to do prior to.
    Then he executed the most relaxing, fragranced and soothing thing ever to be done to my face.
    Anthony thank you for your gentle touch!

    I will be back again and again
    And highly recommend both of these services”
    Scott Onstad
  • “Made an appointment with Anthony for a facial, it was nothing short of amazing. My skin feels refreshed, smooth and hydrated. He explained all the products and what their use was, He was also very personable and good energy. I would highly recommend Anthony for a facial. A+++++.”
    David Parker
The overpass from the parking lot to St. Pete Beach.
vinoy hotel downtown st pete
  • “Absolutely amazing experience! I had both a facial and a deep tissue massage, and everything was wonderful from start to finish. The staff was incredibly friendly and professional, and my esthetician took the time to explain everything and tailor the facial to my skin’s needs. My skin felt instantly refreshed, hydrated, and glowing afterward—probably the best facial I’ve had in a long time. The massage was fantastic as well. I left feeling completely relaxed and pampered. I will definitely be coming back and highly recommend this spa!”
    Adam Parrott

Frequently Asked Questions About the Florida Man Facial

The Florida Man is a men’s facial at Sunshine City Massage & Spa in St. Petersburg, designed specifically for men’s skin, including beard care, oily zones, sun damage, and rough texture from outdoor living in Florida’s climate. Every session includes exfoliation, clay masking, a beard treatment, and a full neck and shoulder massage component.

No, and you shouldn’t. The session includes a beard softening and deep cleanse treatment designed to work with your beard, not around it. Come as you are.

Yes, especially if you’ve never had one. Men’s skin tends to be thicker and oilier, which means congestion builds up faster and sits deeper. Professional enzyme exfoliation and clay masking clear that buildup in a way no at-home product can match. Most first-time clients are genuinely surprised by the visible difference

It was designed for exactly that. The Florida Man is practical, results-focused, and stripped of anything unnecessary. You’ll leave looking better and feeling surprisingly good about the whole experience.

Once a month is ideal for most men. If you’re dealing with consistent oiliness, breakouts, or accumulated sun damage, starting with more frequent visits and transitioning to monthly maintenance is an effective approach.

The Florida Man Men’s Facial starts at $150 for 60 minutes and $225 for 90 minutes at Sunshine City Massage & Spa in St. Petersburg, FL.

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Personalized care. Thoughtful technique. A genuinely welcoming experience designed around what your skin needs today.

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